About Us

Bearly Naked is a South African-based lifestyle brand that epitomizes sophistication, confidence, and self-improvement. Our company was founded by two individuals with a passion for excellence: Jaco De Bruyn, a world-renowned fitness model and influencer, and Ciaran Wheeler, a seasoned marketer, photographer, and cinematographer. Their unique combination of expertise and passion has resulted in a brand that stands for the best.

Bearly Naked was born from the desire to elevate men's essential wear to new heights. We believe that the modern man values sophistication and is always striving for excellence, both in his relationships and within himself. Our brand caters to those who embrace their inner strength, discipline, and integrity and seek to express these qualities through the clothes they wear.

At Bearly Naked, we are dedicated to designing and creating high-quality underwear and swimwear that perfectly balances style, comfort, and functionality. We believe that every man deserves to feel confident and proud of his appearance, and our products are designed to enhance this experience.

To ensure that our customers receive only the best, we source our materials from responsible suppliers around the world. Our commitment to quality is evident in every stitch of our products, and we are confident that once you try Bearly Naked, you will never settle for anything less.

So whether you are looking to elevate your everyday look, boost your confidence, or simply enjoy a more comfortable and stylish wardrobe, Bearly Naked has you covered. Join the ranks of the confident, sophisticated, and aspirational men who wear our brand and experience the difference for yourself.